CUT ON SITE
Three days trackside, editing as it happened, so McLaren's feed kept pace with the festival, not the week after it.
All photography by Mike Dodd
Three days trackside, editing as it happened, so McLaren's feed kept pace with the festival, not the week after it.
All photography by Mike Dodd
McLaren didn't want a recap. They wanted Goodwood live.
So we embedded with the team for the weekend and cut on site (the cars, the paddock, the noise), turning edits around fast enough that the channels moved with the event instead of trailing it.
No drives shipped back to an edit suite at the end of the day. The suite was trackside.
Edited trackside · live through the weekend · tap to play
across multiple social platforms.
fan interactions across the weekend.
individual pieces of real-time content produced over the four-day event.
All photography by Mike Dodd