ACCESS BY DESIGN
A concept car built to change how the industry thinks about disabled drivers, and the film that put the case to them.
A concept car built to change how the industry thinks about disabled drivers, and the film that put the case to them.
Motability didn't want a product launch. They wanted the industry to listen.
So they invested in eVITA (an accessible electric concept vehicle, designed and engineered by CALLUM) to show carmakers what inclusive design really asks for as the world moves to electric. A flat floor from ramp to front row, a compact footprint, controls a wheelchair user can reach: proof that access can't be an afterthought.
They came to us for the film that explains it, and we wanted a real person at its heart. So we told the story through Alex, a disabled woman, following her and her partner as they take eVITA out for a drive: what the concept is, why it matters, and what it means for the future of disabled travel. We produced it end to end: booked the studio, crew and driving locations, filmed it and cut it.
eVITA, the launch film · Motability × CALLUM
On set with the crew · tap a frame to enlarge